It’s no secret that millennials get a bad rap. While older generations probably believe that teens and twenty-somethings can’t read beyond See Spot Run, Pew Research has proven that's not true.
Bad People Book Club is a subscription book box that aims to bring this conversation to the public sphere. Making books cool again, if you will.
We want to reach out to the many young people who used to love to read but may not find the same passion for it as they once did. Each month, we’ll send our customers a book box featuring the book of the month, a bespoke cocktail recipe and ingredients in the theme of that book. Subscribers can also listen to our podcast, which features ‘IRL’ discussions about books, and join our interactive web forum to meet likeminded nerds.
The hope is that we might create a movement where people are itching for their monthly subscription drop, talking about books, and realizing their power to connect – to each other and to the understand the world around us, which is important now more than ever.